Digital Marketing

  Happy New Year! Here's your digital marketing update for today, January 2nd, 2024: Big Topics: Goodbye, third-party cookies!  Google officially started restricting website access to them for 1% of Chrome users. This is a gradual phase-out, so prepare for a cookie-less future by focusing on first-party data, contextual targeting, and identity solutions. Instagram Reels take the crown:  According to Emplifi, Reels outperformed both TikTok and Facebook for branded video content in 2023. Notably, longer Reels (up to 90 seconds) seem to be the key. Pop culture nostalgia is hot:  Take notes from Geico's successful Super Bowl campaign featuring the return of the Caveman. Nostalgia can be a powerful tool for brand engagement. Other trends to watch: Voice Search : Optimizing for voice queries becomes increasingly important as voice assistants gain popularity. In-house agencies on the rise:  Brands are investing more in building their own internal marketing teams, leading to improve

  The digital marketing landscape is changing rapidly, and 2024 promises to be another exciting year with some interesting trends emerging. Here's a glimpse into the latest updates: Dominant Trends: AI is taking centre stage:  From advanced chatbots offering personalized support to predictive analytics, AI impacts everything from content creation to ad targeting. Expect to see deeper integration and innovative applications throughout the year. The Metaverse rises:  While still in its infancy, the Metaverse holds immense potential for brands to engage with audiences in immersive virtual experiences. This year might see the launch of more interactive campaigns and even product launches within virtual worlds. Social commerce on the rise:  Platforms like TikTok and Instagram are becoming powerful sales channels, blurring the lines between browsing and buying. Businesses must embrace social commerce features and create shoppable content to tap into this growing trend. Voice search gai

Are you looking to boost your social media optimization game? 📊🔝 Look no further! Here are some proven strategies to help you unlock the secrets to growing your social media optimization: Know Your Audience:  Understanding your target audience is crucial to optimizing your social media presence. Research and analyze your audience's demographics, interests, and behaviours to create content that resonates with them and encourages engagement. Consistent Branding:  Consistent branding across all your social media profiles helps create a cohesive and recognizable presence. Use consistent colours, fonts, and imagery that align with your brand identity to build brand awareness and increase recognition. Engage Regularly:  Social media is all about being social! Regularly engage with your audience by responding to comments, messages, and mentions. Ask questions, initiate conversations, and respond to feedback to foster a sense of community and build relationships. Quality Content:  High-q

As we enter a new year, it's important for businesses to stay ahead of the curve in terms of digital marketing trends. The digital landscape is constantly evolving, and keeping up with the latest trends can be the difference between success and failure. Here are a few digital marketing trends to keep an eye on in 2023. Influencer marketing: Influencer marketing has been growing in popularity in recent years, and it is expected to continue to do so in 2023. By partnering with influencers who have a large following and credibility in a specific niche, businesses can reach a highly targeted audience and gain credibility by association. Interactive content: Interactive content such as quizzes, polls, and surveys can help to increase engagement and build a stronger connection with your audience. It can also provide valuable insights into your customer's preferences and behaviour. Artificial intelligence and chatbots: AI and chatbots can help to automate customer service and impr

• Todoist - #1 task manager app to organize work.  • Canva - Create beautiful graphics online.  • Hootsuite - To enhance your social media management in one place.  • Grammarly - Start writing anywhere confidently & mistake-free. • Google Search Console - To check your site performance on Google search.  • Ahrefs - Keyword generator, Backlink checker, SEO software for marketing professionals.  • GTmetrix - To check website speed performance.  • Trello - Project management solution & collaboration tool.  • BuzzSumo - Social media analytics and content research tool for generating endless content ideas. • Ubersuggest - Keyword discovery tool to find profitable SEO keywords.  • Mailchimp Designer - Email marketing software. • Keyword Planner - Discover new keywords related to your business.  • Google Trends - To know the top search queries in Google search.  • AnswerThePublic - Content ideas & free visual keyword research tool.  • Hotjar - To understand user behavio

  #SEO  Update: Google has just rolled out an update that has resulted in more FAQ-rich results appearing. The update for FAQ Schema started around May 20th according to clients I work with and use the markup heavily. So if your site had the markup added to pages but wasn't receiving the rich result treatment, that may have changed. To check, the best way to do this is via Google Search Console using Search Appearance filtering and selecting 'FAQ rich results' within the Performance report. The primary 3rd party source where I'm seeing an uplift for sites is via Semrush (see comments), though I can see similarities in RankRanger and Moz with data that are publicly available. When troubleshooting FAQ Schema-rich results, it is important to understand the principles for delivery, which I've covered heavily in the past in blog posts. Key takeaways include: 1. FAQ-rich results will only ever appear on page 1 of Google's search results. If ranking on pg.2 and beyond,