Skip to main content

Posts

Showing posts with the label SEO

Leaders Don't Command: Inspire Growth, Ingenuity, and Collaboration

Leaders Don't Command: Inspire Growth, Ingenuity, and Collaboration: 1. Leadership is not about control, but about enabling others. True leaders empower their team members to take ownership, make decisions, and contribute their unique talents. They create an environment where people feel valued, respected, and encouraged to reach their full potential. 2. Leadership is a shared responsibility, not a one-person show. Effective leadership is not about a single individual at the top, but rather about a collective effort to achieve shared goals. Leaders facilitate collaboration, break down silos, and foster a sense of shared purpose among team members. 3. Leadership is not about titles or positions, but about behavior. Leadership is not defined by a hierarchical position or a fancy title. It's about the actions and behaviors that inspire and motivate others. True leaders embody the qualities they want to see in their team members, such as integrity, empathy, and a wil...

Stay Ahead of the Curve with the Latest Digital Marketing Trends for 2023

As we enter a new year, it's important for businesses to stay ahead of the curve in terms of digital marketing trends. The digital landscape is constantly evolving, and keeping up with the latest trends can be the difference between success and failure. Here are a few digital marketing trends to keep an eye on in 2023. Influencer marketing: Influencer marketing has been growing in popularity in recent years, and it is expected to continue to do so in 2023. By partnering with influencers who have a large following and credibility in a specific niche, businesses can reach a highly targeted audience and gain credibility by association. Interactive content: Interactive content such as quizzes, polls, and surveys can help to increase engagement and build a stronger connection with your audience. It can also provide valuable insights into your customer's preferences and behaviour. Artificial intelligence and chatbots: AI and chatbots can help to automate customer service and impr...

Schema SEO Latest Updates - 2022

  #SEO  Update: Google has just rolled out an update that has resulted in more FAQ-rich results appearing. The update for FAQ Schema started around May 20th according to clients I work with and use the markup heavily. So if your site had the markup added to pages but wasn't receiving the rich result treatment, that may have changed. To check, the best way to do this is via Google Search Console using Search Appearance filtering and selecting 'FAQ rich results' within the Performance report. The primary 3rd party source where I'm seeing an uplift for sites is via Semrush (see comments), though I can see similarities in RankRanger and Moz with data that are publicly available. When troubleshooting FAQ Schema-rich results, it is important to understand the principles for delivery, which I've covered heavily in the past in blog posts. Key takeaways include: 1. FAQ-rich results will only ever appear on page 1 of Google's search results. If ranking on pg.2 and beyond,...

2021 Digital Marketing Trends: The New vs the Tried and True

2021 Digital Marketing Trends: The New vs the Tried and True Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers. With this monstrous expansion in internet shopping, the competition between organizations is quite high. Numerous brands are recruiting digital marketing companies as they are young and equipped with present-day advertising patterns. But while there has been a shift toward online strategies, let's not forget that digital marketing and the shift toward it are nothing new. The shift has already been taking place, but has been accelerated. And some of the strategies are gaining popularity not because they're fresh on the scene. Rather, they've been around a while but their efficacy as a channel for...