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SCHEMA:
Schema Markup is one of the newer forms of Search Engine Optimization (SEO). It allows you to boost your rankings on search engine results pages (SERPs) by providing snippets of useful and timely information to potential website visitors.
As part of our SEO guide, we have discussed the importance of thorough keyword analysis and highly-targeted on-page optimization. Now, it’s time to turn our attention to schema markup.
What Is Schema Used For?
1. Businesses and organizations
2. Events
3. People
4. Products
5. Recipes
6. Reviews
7. Videos
Above are some of the most popular uses of schema. However, there’s a good chance that if you have any sort of data on your website, it’s going to have an associated item-scope, item-type, and item-prop.
Can Schema Improve SEO?
Including schema micro-data in your HTML code can help search engine crawlers interpret the content of your pages more effectively. This, in turn, can increase your visibility. However, it’s important to note that including schema (or any other structured markup format) in your code is not a quick and dirty SEO “hack” – instead, think of schema as a best practice to make it easier for search engines to find and display your content.
How Use Schema: 2 ways use:
1. 1. Go to Google’s Structured Data Markup Helper.
2. Select the type of data that you plan to markup.
3. Paste in the URL of the page or article that you want to markup.
4. Highlight and select the type of elements to be marked up.
5. Continue adding markup items.
6. Create the HTML.
7. Add schema markup to your web page.
8. Use the Structured Data Testing Tool to find out what your page will look like with the added markup.
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1. Go to site Schema Markup Generator
2. Which Schema.org markup would you like to create
3. Fill in the correct information
4. Copy the HTML CODE and add in Home page File before </head>
Top Benefits of Schema Markup:
1. Help search engines understand your site’s content better
2. Improve brand presence with a full Knowledge Graph
3. Get attention-grabbing rich results to increase CTR
4. Become eligible for Featured Snippets to get more real estate in the SERPs
5. Improve your ranking position?
6. Gain a CTA right in the Google Search Results
7. Position your site for voice search, Alexa, and Google Assistant
8. Non-search engines (like social media) may use them in some way
9. Provide a sneak preview to your content or site layout in search
10. Get more job applicants
11. Receive more plays of your movie or song
12. Get more video views
13. Display Social Proof in Google
14. Increase social media following
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ReplyDeleteSchema markup, also known as structured data, is a form of microdata that website owners can add to their HTML code to make it easier for search engines to understand the content on their web pages. The schema markup provides additional information about the content on a web page beyond what is visible to the user. This additional information includes details such as the type of content, author name, ratings, reviews, location, and more.
ReplyDeleteBy adding schema markup to a website, search engines can better understand the content and context of a page, which can lead to enhanced search engine results page (SERP) listings, such as rich snippets or Knowledge Graph panels. These enhanced listings can help websites stand out in search results and drive more organic traffic to their site. Schema markup can also help to improve the overall user experience by providing more relevant and informative search results for users.
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