Digital Marketing Course | Best Online Live Classes Digital Marketing

Grab The Best Online Live Classes Digital Marketing from Palkin Mittal. This is golden opportunity for freshers, business owners, entrepreneurs, or anyone who is passionate about learning digital marketing in this digital field from the comfort of your home. You will get Latest Curriculum with 100% Practical Exposure, 100% Placement Assistance, Certification from Google, Facebook and and Live-Assignments. Learn and implement the most essential skills of digital marketing in both web and social media. Learn the most important Core Concepts of Digital Marketing by Working On our Real-time Projects.

 

This training is specially designed to cover every aspect of digital marketing and to benefit every individual who is passionate with Digital Marketing. This training is going to develop your skills in the field of digital marketing with the great learning experience. You will not only learn but also apply your learning on live projects so that you can have hand on experience and that is the demand of today’s corporate world.  With such practical exposure you will definitely have a successful career. Post completion of training you could be expert in search engine optimization, Social Media Optimization, Search Engine Marketing, Social Media Marketing, Affiliate Marketing etc.

 

Introduction of Digital Marketing - Fundamentals of Digital Marketing

· What is Digital Marketing and its Scope?

· What is marketing and why it is required?

· Types of marketing?

· Fundamentals of Online Marketing or Digital Marketing

· What are Difference between Digital Marketing and Traditional Marketing

· What are Process of Digital Marketing?

· What are Basics of Search Engine?

· What are Key points of Digital Marketing?

· What are Basic terms use in Digital Marketing?

· What are Effective platforms for promotions?

· Why people are moving in Digital Marketing?

· How much business can be grabed after using Digital Marketing Techniques?

· What are Structure of Digital Marketing?

· What are Fundamentals of Google Algorithm?

 

Website Planning

· What is Webpage and website and how they differ.

· What is a webpage?

· How many Types of Website?

· What are Difference between Blog and Service Webpage

· What is WordPress

· What are Difference between themes and plugins

· What are Difference between Posts vs pages

· What are Difference between Category vs tags

· What is General Customization

· How you can change theme in WordPress?

· What is plugin and How to use it?

Website Creation

· How you can install WordPress?

· Upload a Demo content?

· Installation of premium plugins?

· What are Difference between Free themes and premium themes

· How you can Create Posts and Pages

Content Writing

· How to Develop Content Ideas?

· Some of the best Keyword Research Tools?

· How to get an idea and Observation of what you can write?

· What are Do’s and Don’ts of Content Writing

· How to do Rechecking and Editing

Keyword Research

· What is Keyword Research and its type?

· How to Use Keyword Research Tools

· What are Short-tail Keywords Vs Long-Tail Keywords

· How to Select Best Keywords

· How to identify best-selling keywords?

Search Engine Optimization

· What is Seo and its type?

· An introduction to Search Engine and how it works?

· What is Objective of Seo?

· What is On-page seo why it is important?

· What is Domain optimization

· What is Meta tags Optimization?

· What is Content Optimization

· What is Image Optimization

· What is Latent Semantic Indexing

· What is Robots.txt

· What is Sitemap.xml

· What is Website Loading

· What is Schema

· Difference between Internal Link and External link

· What are Types of Linking

· What is an Anchor Tag and how to Create it?

· What are Difference between Inbound and Outbound linking

· Different Ways of Linking

· What are Techniques of Seo

· What are Process of Backlinks

· What is Blog Commenting and how to do it?

· How we can do Directory Submission?

· What is Article Submission and how to do it

· What is Forum Posting and how to do it.

· How we can do Guest Posting.

· How we can do PDF Submission?

· What is RSS Submission and how to do it?

· What is Image Submission and how to do it?

· What is Classified Submission and how to do it.

· What is Video Submission and how to do it?

· What is The Goal of Seo?

· How we can do Content Optimization?

· How we can do Social Bookmarking?

· What is Reference Submission and how to do it?

· What is Press Release Submission and how to do it?

· What are Effective ways of Backlinks and how to do it?

· What is Types of Link Juices and how to do it?

· What is Difference between Domain Authority and Page Authority

· What is Difference between Domain Rating and URL Rating

· What is Majestic SEO

· What is Ahrefs

· How to Find out top authority content for backlinks?

· Domain Authority Vs Page Authority

E-Commerce SEO

· What is E-commerce SEO and how we do it?

· How to get Best product keywords

· How you can index product in search engine?

· How to Rank on Potential Keywords

· How to Increase Quality Backlinks?

Local SEO

· What is Local SEO and how to do it?

· How to create Google My Business for your local business?

· How to increase reviews for your GMB?

· How we can optimize Google My Business?

· How to Increase citation for Google My Business

Google Webmaster

· How to Use Google Webmaster and What is Search Appearance in Google Webmaster tool?

· What is Data Highlighter?

· What is Rich snippets or Schema?

· What is HTML Improvements?

· What is Accelerated Mobile Pages or AMP in GWM?

· How to use AMP in HTML pages?

· Search Appearance

· What is Structured Data?

· What is Site links?

· Search Analytics

· Queries in Google Webmaster tools

· Crawl Stats Vs Crawl Error

· How you can remove pages from Google Search results?

· How you can index pages in search engine through Google Webmaster?

· How you can Check Robots.txt?

· How you can remove bad backlinks from your website?

· What is Google Index - Index Status

· What is Crawl - Fetch as Google and robots.txt

Bing WebMaster

· How to Verify Ownership?

· How to Use the Inbound Links Tool

· Fetch as Bingbot

· Crawl Error Alerts

· How Can I Remove a URL or Page from the Bing Index?

Google Analytics

· How to Use Google Analytics?

· Attach Google Analytics with website

· Check visitors in real time through Google Analytics

· What is Difference between Session Vs Page view

· Add Website in Google Analytics

· Demographics Report and Interests Report

· Geo Report

· Check user behaviour from Google Analytics

· Check user browser from which he is coming to your website

· Check user coming from Organic, Social or direct

· What is AdSense & In-Page Analytics

· What is Multi-Channel Funnels

Creative Designing

· Create Creatives for Social Media

· How to Decide best size for social media

· What is Text ratio in image?

· How to Use CTA words in Creatives

· How to Use Instant Creative Designing Tools

Social Media Optimization (SMO)

· Why Social Media?

· Social Media Uses

· What are Social Media Platforms?

· What are Benefits of social media?

· Target right audience

· Social Media Optimization

· How you can increase reach of organic posts?

· How you can increase engagements?

· What are Social media tools

· Add large number of friends in single click

· Ways to grow your Instagram fast?

· How to use Pinterest?

· How to Use Hoot suite and Buffer?

· What is Listening tools?

Facebook Marketing

· What is Social Facebook Marketing?

· Types of ads run on Facebook

· Facebook for lead generation

· Facebook for branding

· Target right audience

· Increase likes of Facebook business page

· Create Facebook Ads

· Decide demographics

· How to do Facebook Ads Automation

· How to Run ad on Instagram

· Grow your Instagram fast

· Run ad on LinkedIn

· Run ad on twitter

· Increase engagement of tweets

· Generate leads through Facebook Marketing

· Add conversion tracking pixel code?

LinkedIn Marketing

· What is LinkedIn Marketing?

· Generate B2B Leads

· How to Create LinkedIn Sponsored Ads?

· How to do Selection of Best Ads in LinkedIn?

· How to do Tracking LinkedIn Sales?

Twitter Marketing

· What is Twitter Marketing?

· How you can create twitter ads?

· How to Increase followers with Twitter Ads?

· How to Increase website visitors through twitter ads?

· How to do App installation with Twitter Ads?

Pinterest Marketing

· What is Pinterest Marketing?

· When you should use Pinterest Marketing?

· Country selection depends on Products

· What are Key factors to use Pinterest Ads?

· How to Increase sales with Pinterest?

Instagram Marketing

· What is Instagram Marketing?

· How to Use Instagram Marketing for influencing?

· Creation of Instagram ads

· Lead Generation through Instagram Marketing

· How to Drive traffic to your website with Instagram Ads

Search Marketing

· What is Google AdWords or Google Ads?

· What is Bing Ads?

· What is Campaign?

· What is Ad groups?

· What is Difference between Ads and Keywords?

· Types of ads

· What is Difference between dynamic search ads and dynamic keyword insertion?

· What are Keyword Match Types?

· What is Broad Match Types?

· What is Phrase Match Types?

· Pay Per Click

· Create Search Ads

· Selection of right keywords for search Ads

· What are Exact Match Types?

· What are Broad Modified Match Types?

· What is Ad Extension?

· What is Bid Adjustment?

· Control fraud click on your ad

· What is Bid Simulator?

· What are Advanced location options

· What are Keyword Match Types

· Use of Negative Keywords

Display Marketing

· What is Display Marketing?

· Creation Banner ads?

· How to Select of Affinity and In-Market Audience?

· How to Create Remarketing with Display Ads?

· How you can lower CPC?

Video Marketing

· What is Video Marketing?

· What is Difference between Video Marketing Vs Video Optimization?

· Promote your videos through Google Ad words?

· Creation in-stream Ads

· Increase Video views

· CPV and CPM

· Basic Concepts of Video Marketing 

· What is True View Ads Vs Stream Ads

· Creation of Sequence Ads

· Creation of Bumper Ads

App Marketing

· What is Mobile Marketing?

· Promote apps through mobile marketing

· What are Mobile Marketing platforms?

· How can you increase downloads of mobile apps?

· An Introduction to App Marketing

· How you can decide Target Cost Per Install?

· Increase Number of installations in Play Store?

· Generate downloads through Facebook

· Targetting potential customers through search engine marketing?

· Make business from mobile marketing

· Implemention of Effective mobile marketing strategy

· How to Create iOS and Android App Ads

· How you can lower Target CPI?

Shopping Marketing

· What is Shopping Ads?

· How to Increase product sales?

· What is Google Merchant centre how to use it?

· How can we upload products in GMC?

· How can we link GMC with Google Ads?

Email Marketing

· What is Email Marketing and how many types of Email Marketing?

· What is GMASS and how we use it?

· How we can use Mail chimp for Email Marketing?

· How we can collect data for Email Marketing?

· How we can extract customer’s data?

· How we can setup templates and Newsletter?

· How we can send bulk email with your own mail server?

· How we can do Every post notification on Email

· How we can Collects leads from Email

· How we can create newsletter for Email Marketing?

· How we can analyse Bounce rate and Open rate?

· How we can generate leads through Email Marketing?

Content Marketing

· What is Content Marketing and how many types of Content Marketing?

· What is I writer how it works?

· What is Difference between Informative and Potential Content?

· What are Content Marketing Do's and Don’ts

· What is Content Planning

· What is your Strategy

· How we can generate leads through potential content?

· How we can target potential customers through right content?

· How we can Find right keywords for content marketing

· How to do Effective content marketing strategy

· What are strategy for content marketing

· How to Analyze the keyword for content

E-Commerce Marketing

· What is Ecommerce Marketing and how it differs from normal SEO?

· Role of reviews in ecommerce marketing?

· What are Product presentation and "ROI" parameter

· How to think as a customer

· How to Boost sales

· Increase ecommerce sales through Facebook?

· What are Ecommerce basic concepts?

· Promote large products in single click?

· What are Effective strategy plans for Ecommerce website

· What are Cart development techniques?

· How we can avoid failure on EBay auctions?

Video Optimization

· What are Video Optimization Basics?

· How we can increase views on YouTube?

· How we can monetize YouTube video?

· How we can rank videos in 24hr in YouTube?

· What are YouTube Ranking Techniques

· What are Annotations

· How to Use YouTube Cards

· How we can get more subscribers in YouTube?

· How we can get more views with low subscribers?

· How Social media impact on YouTube video ranking

· How to maintain Audience Retention

· How to analyse YouTube Analytics

Google AdSense

· What Is Google AdSense and why we use it, how to create google AdSense account?

· What are Difference between Google AdWords vs Google Analytics

· How much minimum traffic we need for Google AdSense approval?

· Which sizes for AdSense is very effective?

· What are Different types of Ad unit

· Which Plugin we use for AdSense integration

· How we can Study AdSense Reports?

· Difference between Google AdSense and Affiliate Marketing?

· What do you mean by CPC?

· What are steps for Google AdSense

Affiliate Marketing

· What is Affiliate Marketing and what are Minimum eligibility for Affiliate Marketing?

· How to start earning from Affiliate Marketing?

· How we can differentiate between potential keyword vs Normal keyword?

· What are Affiliate Landing Pages

· How we can get affiliate links?

· How we can find low competitive keywords with high potential for Affiliate Marketing?

· How we can apply for Commission Junction and V commission?

· How we can Differentiate between CPA and CPL?

· What are steps to earn from Affiliate Marketing

· How we can redirect visitors to Affiliate page?

· What are Affiliate Earning Models

Earn as a Freelancer

· What is Freelancing and how to get project on Freelancer?

· How we can get project on Up work?

· How we can Create gigs on Fiverr?

· How we can generate sales on Fiverr?

Certifications

· Certification On Google Ads Fundamental

· Certification On Google Ads Search

· Certification On Google Ads Display

· Certification On Google Ads Mobile

· Certification On Google Ads Video

· Certification On Digital Sales

· Certification On Google Analytics

· Certification On Facebook Blueprint