An outbound link, also called an external link, is a link from your website to a different website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the same website, it’s called an internal link.
Why Are Outbound Links Important?
Outbound links are one way that people and search engines discover useful content. They are important because they can improve organic traffic, build trust, and even facilitate relationships with other businesses.
Outbound links improve SEO
Linking to high-quality external sources may help with search engine optimization in a few ways.
Bobby Holland, founder of SEO company Bipper Media, explains, “Outbound links bring balance and authenticity to the overall SEO health of a page. If you think about it, the highest-quality articles submitted for professional reviews always reference their sources. Outbound links help achieve authority in the same way when you reference the sources used in the creation of your content.”
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